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Marketing Resource Management
Marketing Resource Management (MRM) Explained
 Marketing Resource Management, or MRM, is the effective management of all resources available to marketing professionals in a way that allows them to concentrate on achieving results.
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 Planning
When planning your marketing campaigns and projects, you usually have to deal with multiple challenges including:
- Creating a list of tasks to be accomplished
- Assigning people to complete each task
- Ensuring the tasks are being done
- Managing resources
- Evaluating the results
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 Available Marketing Resources
Each challenge above requires some planning and also the decision of what marketing resources to use, including:
- The staff in your department
- Additional personnel from other departments
- Contractors, freelancers, and agencies
- Software, databases, and other technical tools
- Artwork created or that needs to be acquired
- Physical materials like a show booth, a banner stand, signage, etc.
- Budget you have allocated for specific activities
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 Allocating Marketing Resources
As you try to allocate resources to your campaigns and projects, you start facing challenges such as:
- Your team’s current workload and availability
- Being able to share documents and track progress of work being done by contractors
- Ensuring your agency has the latest files needed for the project
- Acquiring software that is needed or that has to be upgraded
- Planning the logistics of moving materials between locations
- Keeping track of deadlines and fees
- Ensuring you are within budget and all costs are being tracked
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The management of marketing tasks, projects, and resources in a way that helps you overcome those challenges is the job of Marketing Resource Management (MRM). Aprix Marketing Manager is a software platform that allows you to properly manage all your marketing resources, providing the perfect MRM solution for marketing departments of all sizes.
Marketing Resource Management is sometimes used interchangeably with other concepts such as:
- Marketing Operations: also known as MOM (Marketing Operations Management), deals with the alignment of people and technology to carry out marketing tasks.
- Enterprise Marketing Management: EMM is often used to describe end-to-end software solutions focused on the marketing space. Different vendors use it a bit differently and if often encompasses more than managing marketing resources to also include email marketing, web analytics, and additional functions.
 See how Campaign Planning is easily accomplished with a central location for planning and tracking
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