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SaaS
Software-as-a-Service for Marketing Resource Management (MRM)
Software-as-a-Service, or SaaS, is the next generation of software solutions delivered over the Web. Unlike the traditional model of software delivery whereas you have to purchase a software that is delivered via CD or download and then you have to install it in a server at your premises, SaaS applications require no installation. These web-based solutions allow anyone that has an Internet connection and a web browser to access and use the service.
Benefits of using a Marketing application via SaaS:
- Lower total cost of ownership: no installation required, no hardware (server) required to run the application and no hefty client install, which allows for a reduced pricing overall.
- Increased compatibility: due to its web nature SaaS applications, and Aprix Marketing Manager in particular, are geared to work with the most varied systems available. Aprix Marketing Manager is developed to work on multiple browsers (Internet Explorer, Safari, FireFox) across diverse computing platforms, meaning we don’t care if you use a Mac or a PC because it will simply work.
- No maintenance costs: if you have purchased enterprise software before, you know that maintenance costs can add up to consume a significant part of the software budget. That is not the case with Aprix Marketing Manager. It’s SaaS nature allows any kind of required maintenance and upgrades to be delivered effortlessly throughout our web systems without requiring you to do anything from your end. Because of this we do not charge you any extra fees for ‘maintenance’ like other industry players.
- Anytime from anywhere: the nature of business today is that you can (and want to) work from places other than your office. Web-based applications such as Aprix Marketing Manager allow you to connect to the system even from remote locations such as hotel rooms, coffee houses, and your home. Where there is an Internet connection, there will be access to your system.
Aprix Marketing Manager was built from the ground up to take full advantage of the SaaS model to give you all the benefits a marketing project management and marketing resource management solution provides. |
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The Bottom Line
Software-as-a-Service (SaaS) is the next frontier in software platforms and when combined with a Marketing Resource Management (MRM) offering such as Aprix Marketing Manager, it becomes a powerful way to manage your marketing projects. |
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More on SaaS
To learn more about SaaS and its benefits, we’ve provided you with some interesting resources:
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SOLUTIONS 
